After looking at NME, I really wanted to create a magazine which focused on unsigned bands or rising bands. I wanted these sort of acts for a couple of reasons, after looking around in the shops and researching the current magazines for sale and looking at the results from my questionnaires, I found that the only way people really find unsigned music is through social networking sights. so there is definitely a space for this sort of music magazine in the market.

Now i know what sort of magazine I want, what do I put in it? Well obviously unheard bands but also gig listings, ratings of new albums, advice on how to get your music heard and many more. I brainstormed about what my magazine was going to contain. By doing that I came across my main feature idea. A friend of mine had recently left a band and was starting up a new solo career that was looking very promising for him. This was exactly the kind of acts I wanted to be in Unsung and so got in contact with him straight away.