The results to this question were also very shocking. Almost no one in my sample goes to a magazine in search for a gig. I had always wanted to do gig listings in my magazine but after seeing these results I really wanted to try and encourage people to look for gigs in the music magazines. This was also another factor of changing my magazine from monthly to weekly, if I were to do gig listings in monthly magazines their validity would soon run out, unlike a weekly one which could be updated regally.
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