What kind of media institution may distribute your media product and why?

As I have considered this as an independent music magazine that features unknown talent there would be a limited amount of people interested in it and would there for not be that commercially attractive to a big media institution.  I thought that by using music venues and universities I would be able to attract the right crowd, and that the magazine could be sold by subscription if it became popular. I Think that a music publisher might be interested in distributing my magazine as they are always on the look out for new talent and this could be a good thing for them.