Who would be the audience for your media product? And how did you attract/ address my audience?

During my research and planning I carried out a questionnaire, by doing this I found that females were much less likely to read music magazines. I wanted to create a magazine that would appeal equally to a both male and female readership and so needed to discover what would make a magazine more attractive to female and there for balance out the readership, without putting off the core consumers. Established music magazines  are advertised and designed  in a way that is much more appealing to men, and tend to be very male oriented in their content. I considered this information and attempted to make mine a unisex magazine. The most important element to this would be my primary image on the front cover. My main feature is Milo Snow, who features largely on the front cover. I thought that he would be appealing to the young  female audience, as he is attractive and the in the age range of my target audience. The overall design as well is uncluttered and stylish so would appeal generally to both genders. I also carefully considered pricing when designing my magazine as I thought that it must be affordable for a young readership and offer real value. The point of the magazine is that it featured unsigned musicians and bands and so needed a credible and underground edge. The price of the magazine also became a design consideration as I decided to use cheap paper and basic printing in order to save on printing costs. This also gives the magazine an independent feel and differentiates it from the other glossy commercial magazines. The price was 50p, so around the same price as a daily newspaper. As my target audience is young they may not have the money to spend 3-4 pounds on a weekly magazine.